Session description: In this dynamic, hands-on session, attendees will explore how social media can be leveraged as a transformative tool for education in nephrology. As digital platforms continue to evolve, they offer unparalleled opportunities to connect, educate, and empower global communities. Mimicking the popular Shark Tank format, this interactive session will divide the audience into teams, each tasked with developing a creative pitch to showcase how social media can be used to enhance nephrology education. Teams will present their ideas to a panel of jurors, who will select the winning pitch based on creativity, impact, and feasibility. Get ready for an engaging and competitive experience that highlights the power of digital tools in shaping the future of nephrology education.