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The Video Abstracts Series is an initiative by the ISN Education Working Group in association with the ISN Education Social Media Team to foster the ISN global education strategy. Video Abstracts are an innovative tool in science communication, allowing a quick overview of a scientific paper. They communicate the study's principal characteristics and findings.
This study aimed to assess quantitatively the impact of the ISN Video Abstracts Series initiative. From Nov 2021 to Sep 2023, we analyzed video impressions, engagements, and views from Twitter X, Facebook, LinkedIn, and Instagram.
The ISN Video Abstracts Series highlighted studies published in the Kidney International Reports (KIR, n=21), Kidney International (KI, n=22), and the ISN-DOPPS initiative (n=1). Most interactions occurred on Twitter X, resulting in 161,299 impressions, 4,666 engagements, 644 likes, and 25,489 video views. Video views at each platform for each Video Abstract were, on average, 607 (Twitter X), 182 (Instagram), 131 (Facebook), and 127 (LinkedIn). The ISN Video Abstracts Series addressing the KIR publication "Nicotinamide Adenine Dinucleotide biosynthetic impairment and urinary metabolomic alterations observed in hospitalized adults with COVID19-Related AKI" had the most views (n=2,125) and impressions (17,527).
Social media use has increased exponentially in the last decade and has had a profound impact on Nephrology education. The ISN offers various educational and interactive resources through Social Media and the ISN Academy, its official e-learning portal. The Video Abstracts Series has become an inclusive and resourceful tool capable of capturing and retaining the user's attention. Tools such as generative artificial intelligence could be used to leverage the use of Video Abstracts, transforming the way scientific publications are communicated to the broader public.