REACH OF ISN EDUCATION VISUAL ABSTRACTS VIA DIFFERENT SOCIAL MEDIA PLATFORMS

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E-Poster

https://storage.unitedwebnetwork.com/files/1099/763e577b87e23480e68f46d9c4f90c1e.pdf

Abstract Title

First Name *

Denisse

Last Name *

Arellano-Mendez

Co-author 1

Mythri Shankar mythri.nish@gmail.co Institute of Nephro-Urology Department of Nephrology Bangalore

Co-author 2

Suman Behera suman.behera@gmail.com McMaster University Division of Nephrology, Department of Medicine Hamilton

Co-author 3

Edgar V. Lerma nephron0@gmail.com University of Illinois at Chicago College of Medicine Section of Nephrology Chicago

Co-author 4

Krithika Mohan Mohankrithicism@gmail.com Trustwell hospital Nephrology and transplant Bangalore

Co-author 5

Ahmed AKL aiakl2001@yahoo.com Urology and Nephrology center, Mansoura University Nephrology department Mansoura

Co-author 6

Priti Meena Pritimn@gmail.com All India Institute Of Medical Science Department of nephrology Bhubaneswar

Co-author 7

Divya Bajpai divyaa24@gmail.com Seth G.S.M.C & K.E.M. Hospital Department of Nephrology Mumbai

Co-author 8

Mohammed Abdel Gawad drgawad@gmail.com School of Medicine, Newgiza University (NGU) Nephrology Division Giza

Co-author 9

Fernanda Arce-Amaré farce@theisn.org International Society of Nephrology Social Media Brussels

Co-author 10

Augusto Soares dos Santos acssjunior@hotmail.com Faculdade Ciencias Medicas Department Medicine Belo Horizonte

Co-author 11

Co-author 12

Co-author 13

Co-author 14

Co-author 15

Introduction

Visual abstracts (VAs) and infographics are educational tools that allow readers to access a quick review of any article or a specific topic. They are currently used by some journals and societies as a dissemination tool through social media, which allows them to be easily shared. The major goal of this endeavor is to assess the reach of the ISN Education team's VAs via various social media platforms

Methods

An analysis of the reach (impressions, engagements, likes, shares, etc.) of the VAs or infographics published on different social media platforms was performed.

Results

The ISN education team created nine VAs or infographics and published them on four social media platforms’ namely: X (previously Twitter), Facebook, Linkedin and Instagram. The median time from publication to the analysis was 100 days. The total number of engagements on X was 1’733,446 detail expands, 268 likes, 130 retweets and 71 profile clicks. All these cumulated to 37,314 impressions. Followed by Instagram with 130 likes, 17 shares, and 46 saved, cumulating to 20,612 impressions. While on Facebook, the total number of engagements was 149, with 42 shares cumulating to 6,329 impressions. LinkedIn had 401 clicks, 8.4% Click-Through Rate (CTR) , 137 reactions and 20 shares, cumulating to 4,734 impressions. Comparison of impressions and reach of the VA’s in different platforms is showed in graphic 1.

Graphic 1. Comparison of impressions and reach of the VA’s in in different platforms

Conclusions

Overall, X (previously Twitter) had the maximum number of impressions, followed by Instagram, Facebook and finally, Linkedin. Social media is indeed a very useful and efficient tool for rapid dissemination of information to a larger audience.

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