Introduction:
WIN-ICON is women in nephrology-India’s, annual conference that first took place in 2022. WINICON-2024 was the 3rd annual conference and was held at Thiruvananthapuram, Kerala on the 3rd and 4th of August 2024. Social media plays a significant role in promoting conferences, increasing engagement and enhancing dissemination. This includes sharing conference related fliers, pre-congress and live interviews, live tweeting of conference content, you tube videos etc. The aim of this endeavour is to assess the impact of social media coverage of WIN-ICON 2024.
Methods:
An analysis of the reach (impressions, engagements, likes, shares, etc.) of pre conference and in-conference activities on different social media platforms was performed.
Results:
The WINICON-2024 had a dedicated social media team of 10 members who published conference related content on four social media platforms’ namely: X (previously Twitter), Facebook, Youtube and LinkedIn. The time frame of data analysis was 30 days that is 5th of july, 2024 till the 5th of August 2024. The total number of posts on X were 627 with approximately 100 users. All these cumulated to 12,90,927 impressions and reach of 1,81,009. A total of 79 posts were shared on Facebook. This included posts from the official Winicon account, WIN-India account and personal accounts of the official #SoMe members. The posts garnered 1718 likes, 61 shares, 142 comments and 8006 video plays. In contrast, engagements on YouTube were relatively lower. A total of 12 videos were posted which included 6 pre-conference videos, 4 welcome videos, 1 video of the press meet and 1 video of 'welcome to WCN 25'. The total views were 607 with 21 likes. Five posts were shared on LinkedIn, which garnered 59 likes, 1 comment, 3 reposts and 2338 impressions.
Conclusions:
Overall X had the greatest impact of disseminating content followed by facebook, LinkedIn and Youtube. The social media team was efficiently able to disseminate content on X and Facebook to an audience beyond just followers thus serving as a powerful, inexpensive marketing tool.
I have no potential conflict of interest to disclose.
I did not use generative AI and AI-assisted technologies in the writing process.